Capitola – The First Watch by Gen Z for The World

Published by 3C Style

Scientific journalist, author and fashion blogger from Montreal - Journaliste scientifique, auteure et blogueuse mode de Montréal View all posts by 3C Style

The smart phone has given us an all in one solution to just about everything – including watches. The ultimate accessory is now a true luxury item. If you see someone with a watch on now, especially an expensive one, you can be sure that watch is a special one. I will certainly only give my personal support to a timepiece of genuine quality.

The quality of the product, however, is only the first step to a business earning my support. I am an environmentalist as well. Any company that I support must place an emphasis on green design and manufacturing. This is why I have chosen to represent only one brand of watch from the many offers that I have received over the course of my career.

Capitola is a very different kind of watch company. They are a small brand with a huge imprint. They are eco-friendly. Just as importantly, they create a superior brand of timepiece.

These are watches that are within your budget, but they give your wardrobe a new tax bracket. My first impression of the Capitola brand:

This is meant for the bold, the expressive and the stylish. This is Generation Z growing up. This is the first watch that I can see bringing the Computer Generation back into actually wearing watches!

Let’s be clear – my collaboration with Capitola does bring me some financial benefit. When you enter my code 3Cstyle during a purchase, you get a 15% discount on your stuff, and I get a small piece of the action as a commission. If this makes you feel like I’m doing this for the money, then by all means, don’t use the code. But don’t take it out on the brand. Take a quick look at the About Us page to discover the story behind the Capitola name, the recycled materials and the way the company includes fine leather in the product without hurting any animals (yes, they found a way to do it). Honestly, after you read the Capitola story, you might want to pay full price just to support the mission of the company.

See all the designs available for women and men on Capitola’s site, HERE.

I personally opted for the classic Gold-White Edmonton style. If you ask me the time now, I have a much more stylish way of presenting your answer to you.

Credit: Photography of 3C Style by Darren Sleep; Watches by Capitola

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